How It Works

How Our 3 Phase System Works

Our 3 phase non-distressed auctions have been proven to be one of the most effective ways to buy & sell a home.

Phase 1. Pre-Auction

Phase 1 is designed to amass the demand and get all interested parties in the same room at the same time. We withhold all showings until 2 hours before the auction. Forcing everyone interested to that one single day. Offers can be made during this phase. However, in this phase we leverage the future auction to get the highest offers possible. We make it clear that at the auction, our seller does not pay a commission so in order to accept an offer in this stage, it must be very strong.

Phase 2. The Auction

If the property makes it to phase 2, the focus shifts to generating as much value for the seller on that day, while also providing all the buyers with the most transparent buying experience. They get to experience the true demand in real time and make an educated buying decision. The auction process creates a sense of urgency and control. You will set the date of the auction and closing. If the home sells in this phase, the seller pays ZERO commission. The buyer pays a 10% fee that helps to cover all commissions.

Phase 3. Post Aucton

If the home sold at the auction, phase 3 becomes the closing phase. If it did not sell at the auction, we re-list on the market. However, after phase 1 and 2 we have an extremely strong opinion of what buyers are willing to pay. Additionally, many of the interested parties from the first two phases will continue to attempt to buy the property. The seller can always cancel the listing after phase 2. However, in this market, it would be rare for the home to make it to this phase.

Get Started

Phase 1. Pre-Auction

Phase 1 is designed to create an inital sense of urgency. We load into the MLS that the property will be headed to auction and the date is TBD. This alone will create interest. Calls and requests for showings typically increase. In this phase we leverage the future auction to get the highest offers possible. We make it clear that at the auction, our seller does not pay a commission so in order to accept an offer in this stage, it must be very strong.

Phase 2. The Auction

If the property makes it to phase 2, we will perform the auction. This starts with a nationwide marketing blitz. As the seller, you will pay a .05% marketing fee at the start of phase 2. You will get this fee back at closing. The auction process creates a sense of urgency and allows you as the seller, to control the timeline. We set the auction, closing terms and reserve price with you, giving you full control. If the home sells in this phase, you pay ZERO commission.

Phase 3. Post Aucton

If the home sold at the auction, phase 3 becomes the closing phase. If it did not sell at the auction, we re-list on the market. However, after phase 1 and 2 we have an extremely strong idea on what the market is willing to pay. Additionally, many of the interested parties from the first two phases will continue to try and buy the property. You can always cancel the sale after phase 2. However, it's important to note that 20-30% of homes sell in this phase.