How Our 3 Phase System Works

Our 3 phase non-distressed luxury auctions have been proven to be one of the most effective ways to sell an exquisite home. 

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Phase 1. Pre-Auction

Phase 1 is designed to create an initial sense of urgency. The property will be marketed globally in a pre-auction status with a date to be determined. This alone creates interest, and calls and requests for showings typically increase. In this phase we leverage the future auction to get the highest offers possible. We make it clear that at the auction, our seller does not pay a commission so in order to accept an offer in this stage, it must be very strong.

Phase 2. The Auction

If the property makes it to phase 2, the marketing for the property will change to a specific auction date that will be performed on-site at the property. This starts with a nationwide marketing blitz for an auction. As the seller, you will pay a .05% marketing fee at the start of phase 2. This fee will be refunded at closing. The auction process creates a sense of urgency and control. You will set the date of the auction and closing. If the home sells in this phase, you pay ZERO commission.

Phase 3. Post Aucton

If the home sold at the auction, phase 3 becomes the closing phase. If it did not sell at the auction, we re-list on the market. However, after phase 1 and 2 we have an extremely strong opinion of what buyers are willing to pay. Additionally, many of the interested parties from the first two phases will continue to attempt to buy the property. You can always cancel the listing after phase 2. However, it is important to note that 20-30% of homes sell in this phase..

Phase 1. Pre-Auction

Phase 1 is designed to create an inital sense of urgency. We load into the MLS that the property will be headed to auction and the date is TBD. This alone will create interest. Calls and requests for showings typically increase. In this phase we leverage the future auction to get the highest offers possible. We make it clear that at the auction, our seller does not pay a commission so in order to accept an offer in this stage, it must be very strong.

Phase 2. The Auction

If the property makes it to phase 2, we will perform the auction. This starts with a nationwide marketing blitz. As the seller, you will pay a .05% marketing fee at the start of phase 2. You will get this fee back at closing. The auction process creates a sense of urgency and allows you as the seller, to control the timeline. We set the auction, closing terms and reserve price with you, giving you full control. If the home sells in this phase, you pay ZERO commission. 

Phase 3. Post Aucton

If the home sold at the auction, phase 3 becomes the closing phase. If it did not sell at the auction, we re-list on the market. However, after phase 1 and 2 we have an extremely strong idea on what the market is willing to pay. Additionally, many of the interested parties from the first two phases will continue to try and buy the property. You can always cancel the sale after phase 2. However, it's important to note that 20-30% of homes sell in this phase.

Here Is A Quick Explainer Video On How It Works:

                            Traditional listing vs. Auction Listing

Traditional listing vs. Auction Listing

Traditional listing vs. Auction Listing

Traditional

If you list traditionally

  • You pay a commission
  • No sense of urgency
  • Less competative environment
  • Less control over the timeline
  • Continuous showings

Auction

If you use an E.P.A. Auction

  • Buyer pays the commission
  • 100% urgency 
  • Competitive bidding  process
  • You are in complete control
  • No showings or open houses

                            Traditional listing vs. Auction Listing

Traditional listing vs. Auction Listing

Traditional listing vs. Auction Listing

Traditional

If you list traditionally

  • You pay a commission
  • No sense of urgency
  • Less competitive environment
  • Less control over the timeline
  • Continuous showings

Auction

If you use an Exquisite Property Auctions:

  • Buyer pays the commission
  • 100% urgency 
  • Competitive bidding  process
  • You are in complete control
  • No showings or open houses

                           Traditional listing vs. Auction Listing

Traditional listing vs. Auction Listing

Traditional listing vs. Auction Listing

Traditional

If you list traditionally

  • You pay a commission
  • No sense of urgency
  • Less competative environment
  • Less control over the timeline
  • Continuous showings

Auction

If you use an E.P.A. Auction

  • Buyer pays the commission
  • 100% urgency 
  • Competitive bidding  process
  • You are in complete control
  • No showings or open houses

The Clearwater Queen

This pristine condo sold for $400k over initial asking goal price in phase 1. Marketing the pre auction of the property created urgency among multiple buyers. We demanded a strong offer making it clear that our client was motivated to go to the auction where they would pay zero commission.

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The South Tampa Wonder

This home sold during phase 2 at the auction. This beautiful South Tampa home caught the attention of several qualified buyers. The buyers created a competitive environment. The home was sold at auction with a 24 hour inspection period and no contingencies. It closed in less than 45 days. 

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The Country Oasis

After being on the market for over 1 year, this property was sold at auction for $198k over reserve price. After a few bids, the reserve had been met and was lifted and sold to the highest bidder. The auction created a major buzz with over 15 qualified buyers competing for the property.

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